MultiMedia Alternatives was created from a visionary idea dating back to 1992. While in charge of the fleet operations for a multi-million dollar corporation, I placed a fleet graphic advertisement describing one of the product lines on both sides of a tractor trailer. The professionally designed advertisement contained a picture of the product, a telephone number where more information about the product could be obtained, and a brief advertising message for consumers to read. The trailer departed Cleveland, Ohio destined to Fontana, California with a return trip planned.  Unexpectedly, during this initial journey I received several positive phone calls inquiring about the product and how it can be purchased. Although my intensions were to raise awareness about the product, I never imagined that it would generate this type of feedback this quickly. It was at that point that I realized how effective trailer-side advertising really is. Not only did the fleet graphic advertisement portray a positive image of the corporation, sales for this particular product immediately increased. Consequently, more fleet graphics consisting of different product lines were then generated on the rest of the fleet and the corporation began to increase its overall market share and bottom line profitability. Today, it remains a thriving business.

Fortunately, I was able to take advantage of this marketing opportunity because I had in my possession a large number of tractor trailers. However, businesses that did not have a fleet of trailers were denied this opportunity. This is what inspired the creation of MultiMedia Alternatives. I wanted to give this same marketing opportunity to other businesses that did not possess their own fleet of moving billboards. Today, with the help of MultiMedia Alternatives, any business can take advantage of this effective and innovative concept to market their goods and services. MultiMedia Alternatives supplies the graphic design work (if requested), the production and installation of the vinyl graphics, and the fleet of trailers capable of traveling precise routes in order to capture a specific target market.  We will work as a partnership with you or your advertising agency to develop a winning marketing campaign that will produce results like I experienced first hand.

Doug Sartain
Owner, President                       
MultiMedia Alternatives