| MASS MEDIA CHOICES - COST COMPARISON CHART | |
| Media Format | Cost |
| Local Newspaper | |
| One-Page Color / One Sunday Only |
$25226 |
| Local Radio Station | |
| Based On 30 Second Ad |
$350 / 30 seconds |
| Recommended To Run Ad For At Least One Week (total of 40 times) |
$14000 / week |
| Aerial (Airplane Banner) | |
| 30 minutes |
$300 / 30 minutes |
| 60 minutes |
$450 / 60 minutes |
| Yellow Pages | |
| Half Page Color Monthly (based on average request) |
$2800 / monthly |
| Full Page Color Monthly (based on average request) |
$6800 / monthly |
| Local Bus / Transit | |
| Based On 40' Ad | |
| Excludes Production Cost |
$2800 / monthly |
| Stationary Billboards | |
| Average Monthly Based On Highway Location & One Year Contract | |
| Excludes Production Cost |
$3200 - $30000 / monthly |
| MULTIMEDIA ALTERNATIVES | |
| Trailer Side Advertising Based On One Year Or More | |
| Includes Production Cost |
$2000 - $2800 / monthly |
| * MultiMedia Alternatives cost includes production versus other mass media options which do not ! | |
